Do you have a small business that is growing quickly? Congratulations! With growth comes more needs or more diverse needs, and while you may be proud of your business’s expansion, you may not be overly eager to hire more people.
This is where outsourcing comes in, and for many small businesses, it not only saves them a fortune but also helps them grow faster. In this short article, you will be given a quick guide as to what outsourcing is and how having different parts of your business delegated can help you grow your business. Enjoy!
What is Outsourcing?
First, as a quick intro and definition, what is meant by outsourcing in the world of business? In simple terms, a business uses an external provider of a service that would usually be handled internally. For instance, if a wedding dress shop needs a dress to be resized, they will usually outsource to a seamstress.
This is a way of ensuring that the business needs are met, without having to pay for a full-time member of staff, while still meeting all of the base requirements. So, what are the different areas you can outsource for your small business, and how can doing so help you with business growth?
HR
Why outsource your HR to help your business grow? Well, in simple terms, HR is expensive to run in-house, and can be a headache to house at the same time! HR, or human resources, is responsible for overseeing your staff’s pay, enrolment, and legal aspects of your business and even checking the compliance of your business.
So, when it comes to outsourcing your HR, you will save yourself a fortune on HR software, as well as space, which can divert funds back to your business. Of course, when you outsource to an HR department, you will still have access to the expertise that comes with an HR team, it will just be managed offsite.
Marketing
Marketing is a complex beast, especially when it comes to online marketing in 2025. Search engine optimization (or SEO), the Google algorithm, and website design can quickly spiral into a dizzying nightmare, and that is before you even think about social media presence, blogs, vlogs, written content, and backlinking.
For many small businesses, marketing via outsourcing is a worthwhile investment. You get to spread your brand and message without any heavy lifting, meaning you get to focus on developing better customer relations and overseeing the daily running of a business. Marketing teams will oversee SEO, written content, backlinking, website design, and compliance with the ever-changing Google algorithm, usually within one package. So, for a set price per month, you can ensure that you attract more customers, by investing in a team that knows exactly what to do.
Accounting
Tax season. These two words send a chill through every sole trader, self-employed person, and business owner worldwide. Paying taxes is unpleasant and complex, irrespective of whether you are paying them to HMRC or the IRS. So, avoiding this headache and outsourcing to an accounting team is best.
This will save you the stress of needing to file a tax return and also reduce the likelihood of a fine. If there is an issue on the tax return that was outsourced, you and your company have no legal liability, thus also giving you protection. Also, not to be sneaky, but by investing in accounting teams, you will likely get access to an array of tax benefits for your business that you may never have heard of, saving you more cash come tax season. Great!
IT Management
Your small business will likely have an IT department or a server overseeing your online webpage’s running. If that goes down, you lose money and without the expertise to get it up and running again, it can soon become very expensive.
If you outsource to an IT management company, you will have access to support, and should the system go down, the interruption will be brief. As well as this, an IT team can assess your current computer systems and recommend upgrades to better support your business as it grows. That way, online customers will get a better user experience when using your business website, and your staff will have a backup if the system crashes, upping productivity, all leading to more money flowing in.
To be safe, check that the IT team you choose is experienced in the area of business you work in, or it could be messy and unproductive to work with them.