Do you love watching TikTok videos, searching for fun, entertainment and shopping for new technology gadgets on TikTok? Look no further, come shop at Samsung Singapore TikTok Shop! Samsung Electronics Singapore recently launched its very own TikTok Shop page (Visit Samsung Singapore TikTok here!), offering consumers an exciting and fun new way to discover and purchase Samsung products.
Samsung Singapore TikTok
Through Samsung Singapore TikTok Shop, they aim to reach a wider, digital-first audience via interactive live commerce, tapping on local content creators, and live-streamers to showcase Samsung brand’s range of technology and lifestyle products across categories such as mobile, TV and AV, home appliances, monitors and others.
Samsung Singapore TikTok Shop will offer an IRL (in real life) experience for consumers who rely on third-party recommendations and prefer to understand a product through live events and direct interactions with a brand or creator. Consumers can look forward to special deals during livestreams, as well as creator-led Q&A and product demonstrations – all within Samsung Electronics Singapore’s TikTok Shop.
“TikTok has emerged as a leading social platform that is particularly popular with Gen MZ consumers. They value the authenticity of creators sharing their stories on TikTok, as well as the interactivity live events offer. This has resulted in a new opportunity for brands like us to share more about our offerings with the help of creators’ experiences and knowledge. Through our TikTok Shop, consumers will be able to discover, learn and purchase Samsung’s products via live commerce events hosted by livestreamers, making the experience from discovery to purchase seamless,” said Ryan Tay, Head of Online, Samsung Electronics Singapore.
Earlier in February 2025, Samsung worked with live-streamers for a series of TikTok Live in Seoul as part of its Galaxy S25 Series launch. During those live events, consumers were treated to timed deals, where they were able to purchase selected Galaxy products at promotional prices.
“The pilot sessions resulted in good conversion to sales and proved that live commerce resonated with consumers who are already in the market looking for new devices to complement their lifestyle,” added Tay.
During those live sessions, viewers were also treated to other Galaxy devices, including the Galaxy Ring and Galaxy Watch Series, to show how consumers can benefit from a connected ecosystem that can truly make their everyday lives easier and better. For example, by pairing the Galaxy Watch or Galaxy Ring with the Galaxy S25 Series, they can help consumers have a better understanding and pulse of their overall health and wellness through advanced tracking insights.
In the coming months ahead, Samsung Singapore TikTok Shop will bring to life – Samsung’s AI solutions through live events. They would show how Artificial Intelligence (AI) is seamlessly integrated across products, empowering consumers to make the most of their every day life, to maximise their productivity on-the-go, or even their down time at home. In addition, shoppers can look forward to more special promotions during TikTok Live events hosted by local creators.
* Information and picture courtesy of Samsung Singapore and IN.FOM *