POCO, a leading technology brand among young technology enthusiasts around the world, hosted a grand launch event, unveiling the POCO F7 Series in Singapore: Power Meets Seamless Performance. The highly-anticipated POCO F7 Ultra and POCO F7 Pro, designed for all-round excellence and powered by cutting-edge technologies, the flagship duo delivers top-tier speed and efficiency while remaining accessible to more users – staying true to POCO’s mission of providing high-performance technology at an exceptional value.
“With the POCO F7 Series, we’ve made cutting-edge technology more accessible than ever,” said Angus Ng, Head of Product Marketing at POCO Global. “For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity.”
Double the Power, Double the Performance
POCO F7 Ultra
The POCO F7 Ultra is powered by the Snapdragon® 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset. They are built on TSMC’s cutting-edge 3nm process technology, this platform delivers a remarkable leap in processing power – boosting CPU performance by up to 45% and GPU performance by 44% while significantly reducing peak power consumption – by as much as 52% for the CPU and 46% for the GPU. The POCO F7 Ultra achieves an impressive AnTuTu score of 2,843,461, delivering lightning-fast performance at every turn, from resource-intensive gaming to seamless multi-tasking.
POCO F7 Ultra introduces POCO’s first-ever dedicated graphics chip – the VisionBoost D7 chipset, built on an advanced 12nm process – taking visual effects to a whole new level. For gamers, you would feel incredibly immersive with Smart Frame Rate for ultra-smooth 120FPS, 2K Super Resolution for exceptional clarity, and Game HDR for richer contrast. For watching videos, Dual-core Visuals technology enhances resolution, frame rates, and HDR quality across YouTube and Netflix, bringing every scene to life with stunning detail.
Powering POCO F7 powerhouse hardware is Xiaomi HyperOS 2, delivering intelligent, responsive performance right out of the box. It has three core innovations – HyperCore, HyperConnect, and HyperAI – optimising system fluidity, enabling seamless cross-platform connectivity, and enhancing efficiency with Google Gemini offering smart assistance.
The introduction of WildBoost Optimisation 4.0 further elevates the experience, working behind the scenes to coordinate the Snapdragon 8 Elite Mobile Platform and VisionBoost D7 chipset. With this feature, users can now enjoy ultra-smooth gameplay with stable frame rates, improved touch and track response, and precise game audio. Even in demanding games such as Genshin Impact at 2K Super Resolution and 120FPS, the device sustains superior performance throughout an hour of gameplay, exceeding native settings with higher frame rates and image quality while keeping temperatures low.
POCO F7 Pro
The POCO F7 Pro is powered by the Snapdragon® 8 Gen 3 chipset, striking the perfect balance between speed and efficiency. They run on Xiaomi HyperOS 2 out of the box, delivering fast, fluid performance for a variety of applications and games.
Supported by WildBoost Optimisation 4.0, gamers can enjoy buttery smooth and highly responsive gameplay with Smart Frame Rate up to 120FPS, including Genshin Impact at 90FPS.
Thanks to the introduction of LiquidCool Technology 4.0 on POCO F7 Series, users can enjoy powerful performance. They feature a 3D dual-channel IceLoop system with a 5400mm² extra-large loop heat pipe, his advanced cooling solution reduces SoC temperature by up to 3°C , allowing for extended gaming, video editing, and multitasking sessions without throttling performance.
Long-lasting Power for Non-stop Action
Smartphone usage today is at an all-time high, having an ultra-efficient battery performance is more important than ever to soothe users battery anxiety, ensuring that they can stay powered throughout the day.
POCO F7 Ultra
The POCO F7 Ultra packs a powerful 5,300mAh battery, complemented by 120W HyperCharge for an ultra-fast 100% charge in just 34 mins, along with 50W wireless HyperCharge for convenient cable-free power.
POCO F7 Pro
The POCO F7 Pro is equipped with a 5,000 mAh battery, paired with 90W HyperCharge to deliver hours of uninterrupted performance, even during the most demanding tasks.
Beyond their battery capacities, both POCO F7 Ultra and F7 Pro feature next-generation charging technologies that boost efficiency and longevity. With the POCO Surge P3 charging chipset and POCO G1 battery chipset working together, charging speed and efficiency are optimised, while battery lifespan is extended. Even after 1,600 charging cycles, the battery retains above 80% of its original capacity. Whether in the midst of an intense gaming session or during the workday, these devices provide fast, stable charging – even in challenging conditions like extreme weather.
Capturing the Unseen by bringing precision and creativity to every shot
POCO F7 Ultra
The POCO F7 Ultra introduces POCO’s most advanced imaging system yet. They have a triple lens setup, combining POCO’s strongest HDR main camera, its first flagship-level floating telephoto lens, and the highest-pixel ultra-wide camera in its lineup. Together, these lenses cover 8 classic focal lengths, offering unparalleled flexibility to capture every scene with incredible detail.
The heart of the POCO imaging system is the 50MP main camera, powered by Light Fusion 800 image sensor, delivering vibrant, detailed shots even in challenging lighting. With 4 focal lengths, including 35mm for everyday candid shots, and 48mm for classic portraits, designed to adapt to whatever scene you are capturing.
The floating telephoto lens unlocks even more creative possibilities – from capturing intricate 10cm macro shots to reveal the beauty of small details, to 2.5X (60mm) optical zoom for vivid portraits with impressive depth, and 5X (120mm) in-sensor zoom for distant scenes with rich clarity. The 32MP ultra-wide camera’s 120 degree field of view, users can effortlessly capture sweeping landscapes and group shots in full clarity.
POCO’s imaging system is supercharged by cutting-edge algorithms from POCO AISP – POCO’s first-ever AI LM computational photography platform which integrates the computational power of the CPU, GPU, NPU, and ISP through Xiaomi HyperOS. This seamless integration of software and hardware enhances imaging processing efficiency, and when combined with the floating telephoto lens, they deliver impressive results. Features like 20X UltraZoom Beta bring intricate details into focus, while UltraSnap supports rapid continuous capture, processing each shot in real time with a complete algorithm to deliver up to 150 frames with consistent image clarity.
POCO F7 Pro
The POCO F7 Pro brings a blend of powerful hardware and AI-driven enhancements to elevate mobile photography in its class. The 50MP main camera powered by the Light Fusion 800 image sensor, captures vibrant, highly detailed photos, while the 8MP ultra-wide camera makes it easy to capture expansive landscapes and group shots. Leveraging the POCO AISP platform, the POCO F7 Pro also offers the UltraSnap feature, along with dual focal length portraits for both wide-angle and classic shots.
If you are seeking even more creative possibilities, the POCO F7 Ultra and F7 Pro come with features such as Dynamic Shots that brings stills to life, as well as more AI features for next-level creativity to provide the perfect finishing touch for photos and videos.
Advanced edge-to-edge display with thoughtful eye-care technologies
POCO F7 Ultra and POCO F7 Pro feature ultra-slim bezels and cutting-edge eye-care technology, delivering displays that are as comfortable as they are stunning. They have Ultra-bright displays, with 3200 nits peak brightness and 1800 nits HBM brightness, delivering vibrancy clarity and stunning HDR effects, even under bright sunlight.
It’s not just about brightness for the POCO F7 Series, both smartphones prioritise eye care too. They incorporate Circular Polarisation Technology, which converts the screen’s linear polarised light into circularly polarised light, the display closely mimics natural light for a more comfortable viewing experience. Coupled with 3840Hz high-frequency PWM dimming and 16,000 level auto brightness adjustment, the displays adapt effortlessly to varying light conditions, ensuring optimal comfort. With TÜV Rheinland Low Blue Light (Hardware Solution) Certification, TÜV Rheinland Flickr Free Certification, and TÜV Rheinland Circadian Friendly Certification, these devices minimise eye strain, even during prolong sessions.
The display experience extends to touch responsiveness, where AI-powered enhancements ensure smooth interaction even with wet fingers, oil, or gloves. For added convenience, POCO introduces an ultrasonic fingerprint sensor for the first time, providing instant unlocking for faster, more secure access.
Premium design meets robust durability
POCO F7 Series delivers groundbreaking performance and a design that truly embodies the essence of a flagship. With a perfect blend of aesthetics and durability, these devices set a new benchmark in premium craftsmanship.Pricing and Availability
Both POCO F7 Ultra and POCO F7 Pro are designed to captivate, they feature advanced gloss-matte craftsmanship on their glass back covers. The upper half of the back shines with a glossy finish, while the lower half contrasts with a matte effect, creating a striking visual balance.
POCO F7 Ultra further elevates this design with its quad-curved glass, enhancing the ergonomic grip with smooth curves, making it aa pleasure to hold.
A seamless top design is making its debut on a POCO device – flowing smoothly into a matte metal frame, POCO F7 Ultra and POCO F7 Pro exude a new level of sophistication. Completing the look, a circular segmentation design and an aerospace-grade aluminium deco ring around the camera enhance symmetry while evoking a sense of speed and power.
The POCO F7 Series is built to withstand everyday challenges, they boast an IP68 rating for dust and water resistance, offering reliable protection in extreme conditions.
POCO F7 Ultra takes durability a step further with POCO Shield Glass, the toughest screen protection ever on a POCO device, safeguarding against drops and scratches.
POCO F7 Pro benefits from Corning® Gorilla® Glass 7i, offering reinforced durability for everyday resilience.
Boosting user experience with enhanced connectivity and audio
The POCO F7 Series flagship smartphone delivers an equally exceptional user experience. Powered by the Surge T1S tuner, a dedicated signal enhancement chipset, both POCO F7 Ultra and POCO F7 Pro offer significant improvements in connectivity, boosting cellular performance by up to 37% in mid-high frequencies and enhancing WI-FI and Bluetooth performance by up to 16%.
On the entertainment front, the POCO F7 Series has Stereo Dual Speakers delivering immersive, powerful sound, while AI Super Cinema enhances both audio and visuals, transforming every moment into a cinematic experience.
Pricing and Availability
POCO F7 Ultra
They will come in two colours: Yellow and Black, and available in two variants: 12GB + 256GB, and 16GB + 512GB.
POCO F7 Ultra
They will come in three colours: Black, Silver and Blue, and available in two variants: 12GB + 256GB, and 12GB + 512GB.
|
Model |
Variant |
Price/SGD$ |
|
POCO F7 Ultra |
16GB + 512GB |
$929 |
|
POCO F7 Ultra |
12GB + 256GB |
$869 |
|
POCO F7 Pro |
12GB + 512GB |
$729 |
|
POCO F7 Pro |
12GB + 256GB |
$669 |
Purchase POCO F7 from the following sites below:
Official website: https://www.mi.com/sg/event/poco-f7-series-firstsale
Shopee: https://shopee.sg/pocoofficialglobalstore.sg
Lazada: https://www.lazada.sg/shop/poco-official-store/
* Information courtesy of POCO and APRW *